1. “Newspapers must have a young reader strategy to succeed in the long run”
  2. “Newspapers must become cradle-to-grave information companies”
  3. “The right new products (and technologies) depend(s) on the readers in each market”
  4. “Any young reader/new product strategy must incorporate an Internet product and should encompass other media based on the consumer’s media usage, access and markets”
  5. Most publications will require a major rethinking. Fix the core product”

Por Tim Porter, no First Draft.

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